BETC Euro RSCG - The Quest For the Idea, Starring Great Creative Minds
Friday, June 24 from 3:00pm-5:00pm at the Palais
Player One: Are you ready?
An idea is fragile. How much do you value yours and just how far are you willing to go to defend it?
First presented at Eurobest in December 2010, the Quest for the Idea is an interactive videogame seminar with the idea at its core, presented by Stéphane Xiberras, CEO and ECD at BETC.
This time we have taken the Quest a step further - it is starring some of the world's greatest creative thinkers, who will talk to you about their experience of how to overcome familiar obstacles . pessimistic account managers, directors with hangovers, wary clients and lack of cash.
Come and play with BETC Euro RSCG, have a laugh and exchange ideas . Before it's Game Over.
President, Executive Creative Director - BETC Euro RSCG